This was my first major redesign project. I was in charge of restructuring the information architecture, which involved conducting in-person user testing, creating user personas and journeys. I worked with stakeholders and consultants to ensure best practices were followed for user experience, accessibility and ad viewability.

I led the redesign and managed site requirements for 6 newly acquired brand websites for Farm Journal, while also managing product requirements and building of a new centralized content management system. I also led staff training once the new system was launched.

For this project, I worked with internal and external development teams to move 7 Farm Journal brand websites onto a single code base for more streamlined website management. We also updated the site designs to make the brands look like a family. I also worked with internal users to identify issues with the content management system so that we could make improvements.

This was a new brand launch with a companion print product. I managed the requirements, building and design of the digital product following agile methodologies. I also worked with internal stakeholders to review the content backlog and set up an appropriate information architecture for the site.

I manged the content and image requirements for a virtual concept farm that showcased the future of farming technology.

I managed the content and functional requirements for a peer-to-peer networking site for America's leading farmers. The site included login access, discussion forums and content sharing platforms.